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210 Entrepreneurship Articles
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Creating Value Through E-Commerce Business Models
knowledge.wharton.upenn.edu— — “Beenz.com believes it can mint money—or at least virtual money. The company, which is headquartered in New York City but has operations in Europe and Asia, last year introduced a web-based currency called “beenz” which works for online retailers much as frequent-flier miles do for airlines”
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How Borders and Barnes & Noble Pursued Separate Paths to Profitability
knowledge.wharton.upenn.edu— — “Two years ago it appeared as though the Internet revolution had turned the bookselling business upside down. Leading the charge was Amazon, a company that did not exist six years ago, and which came out of nowhere to become, as it bragged, “earth’s biggest bookstore””
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Central Dilemmas of Managing Innovation in Large Firms
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“This article reports the findings of field research on innovation and entrepreneurship in several established firms (see the Appendix). It presents five dilemmas that call for choosing between starkly opposing alternatives at various stages in the innovation journey.”
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Global Sustainability and the Creative Destruction of Industries
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“The article offers a look at the correlation between global sustainability and creative destruction in corporate performances.”
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Factors for New Franchise Success
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“This article presents a study on franchising of retail entrepreneurship in the U.S. To reduce their risk, potential franchisees like to gather as much information as they can about franchiser quality first.”
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How to Write a Great Business Plan
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Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really matters.
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How to Protect Your Business Through Patents, Copyrights and Trademarks
edwardlowe.org— — According to the Edward Lowe Foundation, no business is too small to avoid or ignore protecting itself from another business using its name, product, service, or invention. There are ways to protect your business from “copy cats”.
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'Smart Growth': Innovating to Meet the Needs of the Market without Feeding the Beast of Complexity
knowledge.wharton.upenn.edu— — “What is the next big idea or market opportunity? ”
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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
knowledge.wharton.upenn.edu— — “If you are thinking of starting a new technology company, you can and should examine how favorable different industries are to new firms”
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Toys and Spinning Brushes: How John Osher Found His Way to Profits
knowledge.wharton.upenn.edu— — “Osher and several partners developed the SpinBrush in 1999 and then, in 2001, sold it to Procter & Gamble for $475 million”