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2 Opportunity recognition Study Packs
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Pitch and Planning
This module focuses on how to pitch a business idea and how to write a winning business plan for a new venture. Emphasis is placed on the diverse aspects of business planning (marketing, sales, development, financial) that must be addressed in the venture plan.
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New Venture Opportunities
This module explores the development of the business concept—the idea or innovation on which a venture is built. Emphasis is placed on the importance of creativity and problem solving, the signs and signals for recognizing opportunities, and how to evaluate the practicality and likelihood of success of an idea or opportunity.