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44 Marketing/sales Resources
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Listen to Customers
edcorner.stanford.edu— — “Listen to your customers and your noncustomers,” says Kawasaki. “People who are not your customers are going to buy your product and use it in ways that you would not expect. It is a good thing to see that your product means something to them too.”
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Seth Godin: Sliced bread and other marketing delights
ted.com— — “Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones.”
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Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives
Library Database
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“The purpose of this paper is to critically explore the construct of entrepreneurial marketing (EM). This term is used as an integrative conceptualization that reflects such alternative perspectives as guerrilla marketing, radical marketing, expeditionary marketing, disruptive marketing and others.”
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How to Establish a Promotional Mix
edwardlowe.org— — An Edward Lowe Foundation In-Depth Business Builder article with comprehensive advice on promotion and advertising.