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29 Marketing/sales Articles
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Pricing a Product
entrepreneur.com— — “No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business.”
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Deal Qualification--An Introduction
firstborder.com— — Colin Wilson’s answers to questions from LinkedIn about deal qualification for The Entrepreneurial Salesman Blog.
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Here's the Plan
entrepreneur.com— — The Levinsons explain how to develop a guerilla marketing plan in 5 minutes.
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Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips
h30038.www3.hp.com— — A 34-page document with tips from diverse sources on relationship marketing, marketing strategy, selling, communicating and messaging, online marketing, social media, small business trends, and free trade magazines.
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The Top Ten Stupid Ways to Hinder Market Adoption
blog.guykawasaki.com— — “Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services”
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How to Create a Marketing Plan
entrepreneur.com— — “What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan”
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The Ingredients of a Marketing Plan
entrepreneur.com— — “Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand; small companies can get by with a half-dozen sheets”
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Ask 37signals: 10 ways to "get ink"
37signals.com— — “10 ideas that come to mind when I think about ways to get people to notice you/your product”
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Rapid Prototyping
home.utah.edu— — Web site with links to products and services for applying prototyping techniques in diverse industries.
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Chip and Dan Heath: Marketing Made Sticky
inc.com— — Mike Hoffman reviews MADE TO STICK, a book by brothers Chip and Dan Heath about what makes a message work. The article includes a checklist of what makes an idea truly memorable.
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Telling a Good Story
inc.com— — According to Michele Miller of the Wizard of Ads marketing firm, you may have the greatest company in the world, but if you don’t know how to convey that to customers, you may as well not exist.
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The Essence of Duct Tape Marketing
blog.guykawasaki.com— — Guy Kawasaki reviews DUCT TAPE MARKETING: The World’s Most Practical Small Business Marketing Guide by John Jantsch. The point is that effective small business marketing is a system of simple, effective, and affordable techniques. Kawasaki offers a “top 10” list of marketing ideas.
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The Nine Best Story Lines for Marketing
blog.guykawasaki.com— — “Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about.”
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Is Advertising Dead?
blog.guykawasaki.com— — “This is a video of a Churchill Club panel (9/20/06) that I moderated called Next Generation Insights. It featured six Silicon Valley young adults whose ages ranged from fifteen to twenty four.”
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The Art of Branding
blog.guykawasaki.com— — “In honor of the recent Macworld Expo and the upcoming Super Bowl (the two great branding exercises of every new year; one much more fruitful than the other), this blog entry is about the art of branding”
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The Art of Rainmaking
blog.guykawasaki.com— — According to Guy Kawasaki, you either establish cash flow through abundant sales or you don’t. In this post from his “How to Change the World” blog, Kawasaki spells out what you need to do to get those sales.
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Pipeline Management
vcconfidential.com— — Start-ups need tools for monitoring sales, analyzing gaps in revenue, taking a realistic look at sales history, and shortening the sales cycle.
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The World's Shortest Marketing Plan, Version 2.0
blog.guykawasaki.com— — Guy Kawasaki’s version of Kelly Odell’s short-form approach to marketing planning.
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Top 10 Secrets of the Marketing Process
sethgodin.typepad.com— — Seth Godin’s brief blog on 10 “scientific” marketing tactics, starting with “Don’t run out of money”!
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Your Sales Process
eventuring.kauffman.org— — A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.