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7 Marketing/sales Podcasts
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Viral Marketing
businessweek.com— — Serial entrepreneur Anna Yen found herself facing a new world of marketing opportunities when she co-founded a new venture, PacketTrap Networks. She talks about how viral marketing and customer feedback have helped drive her success.
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Interview with David Hornik of August Capital
venturevoice.com— — “In this interview, David Hornik of August Capital talks about marketing in the entrepreneurial environment. He speaks in detail about viral marketing, ROI, and how marketing translates to sales”
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What’s In a Name?
businessweek.com— — “Smart Answers columnist Karen E. Klein talks to Roger Sametz of Sametz Blackstone Associates, a Boston-based strategic communications firm, about how small companies can brand and reposition themselves effectively”
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When Customers Pay Late
businessweek.com— — “When small companies act like banks for chronic late-paying customers, they risk cash flow shortages, even bankruptcy. Paul Rauseo of Chicago consulting firm George S. May International, gives tips and resources for selling on credit and staying solvent”
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Does Online Marketing Pay?
businessweek.com— — “How do retailers get the best return on investment? CEO Thomas Harpointner of AIS Media offers criteria to determine whether online marketing and advertising will work for your company”
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Making Marketing Sticky
inc.com— — Interview with Mike Hoffman on creating the right marketing message.
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Selling More
businessweek.com— — “For Mike Schultz, principal of the Boston-based Wellesley Hills Group, which helps services companies increase revenues, prices, and profits, selling is one of the toughest skills for anyone making the switch from working for a company to running their own company.”