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8 Marketing/sales Videos
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Marketing with New Web Tools: Crayon's Greg Verdino
feedroom.businessweek.com— — “BW Small Biz Editor Nick Leiber talks to Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon, about how small-business owners can use new, low-cost Web tools to market their products and services”
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Making and Marketing Custom Products: CEO of Patricia Seybold Group
feedroom.businessweek.com— — “Patricia Seybold discusses the key questions entrepreneurs need to ask themselves before mass-producing and marketing custom products”
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Getting Your First Customers
gsb.stanford.edu— — “You have developed the next great technology. You have a solution that will add immense value to other organizations. Your idea will change the world. But without market validation, few potential customers will give you a fair evaluation.”
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Selling High-Tech Products and Services to an Executive Team
edcorner.stanford.edu— — Dominic Orr, CEO of Aruba Networks, argues that to sell a technical product to an executive team, an entrepreneurial firm must focus on understanding and eliminating that executive team’s problems sufficiently to overcome their fear of something new.
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Building a Brand from the Ground Up
gsb.stanford.edu— — “This panel from the 2004 E-conference provides a broad survey of issues you can expect to face when building a new brand. The panel starts off discussing the challenges of start-up branding, but points out that you can learn lessons from big companies in your space as well.”
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Exploring New Sales and Marketing Channels
edcorner.stanford.edu— — According to Randy Komisar, creating visibility and driving sales are two different tasks, and driving sales requires more attention. As an entrepreneur, you play a large part in creating the demand for your product.
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Listen to Customers
edcorner.stanford.edu— — “Listen to your customers and your noncustomers,” says Kawasaki. “People who are not your customers are going to buy your product and use it in ways that you would not expect. It is a good thing to see that your product means something to them too.”
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Seth Godin: Sliced bread and other marketing delights
ted.com— — “Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones.”