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5 Alliances Resources
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The Top Ten Lies of Corporate Partners
blog.guykawasaki.com— — “These are the large, infinitely rich, and high brand-recognition companies that supposedly provide a partner with instant credibility, fundability, and viability. Unfortunately, dealing with a large company is like being “stuck in the belly of a snake”
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The Art of Partnering
blog.guykawasaki.com— — “To this day, whenever an entrepreneur uses “partner” used as a verb, it bothers me because I hear, “Bull-shitake relationship that isn’t going to increase revenue.” However, I am not an angry little man, so in the spirit of improving what has become a flawed process, I offer The Art of Partnering.”
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In Biotech Startups, Knowledge Bridging Can Be the Key to Creativity
knowledge.wharton.upenn.edu— — “Bose’s founder, Amar Bose, had suspected that his company’s knowledge of the physics of acoustics could also help drivers defeat bumps and potholes”
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Why Some Start-ups Choose Cooperation over Competition
knowledge.wharton.upenn.edu— — “When faced with the challenge of commercializing its AIDS drug, Trimeris Inc., a small biotech company based in Durham, N.C., didn’t hire a sales force or sink money into marketing”
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How entrepreneurial firms can benefit from alliances with large partners
Library Database
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“Alliances between entrepreneurial and large firms can create economic value. In many circumstances, however, much of that value is appropriated by the larger partner.”