Browse the Library
Browse our growing library of learning resources.
7 Market research Articles
-
Market Testing
entrepreneur.com— — “Introducing a new product or service without first testing the market is like jumping off a cliff into the sea, blindfolded—unthinkable, life threatening, treacherous and unnecessarily risky.”
-
Researching Your Market
entrepreneur.com— — “Whether you’re just starting out or if you’ve been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.”
-
Understanding Market Research
eventuring.kauffman.org— — “Simply stated, market research is defined as the process of gathering data on goods and services to determine whether the product or service will satisfy customers’ needs.”
-
Methods for Conducting Early Market Research
eventuring.kauffman.org— — “Getting an early, accurate fix on the market is essential for any company regardless of their product or service.”
-
Startups Need a Special Learning Curve for Sales
gsb.stanford.edu— — “Getting a product from the back of a napkin to the customer is the dream of every entrepreneur. Yet young companies typically go to market and ramp up a sales force before they are really ready”
-
How to Prepare a Market Analysis
edwardlowe.org— — “Investigation and analysis of your competition and potential customer base are major components of a comprehensive market analysis. This checklist of resources for gathering market data provides perspective regarding common market research tools and methods.”
-
'Smart Growth': Innovating to Meet the Needs of the Market without Feeding the Beast of Complexity
knowledge.wharton.upenn.edu— — “What is the next big idea or market opportunity? ”