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2 Market research Study Packs
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Pitch and Planning
This module focuses on how to pitch a business idea and how to write a winning business plan for a new venture. Emphasis is placed on the diverse aspects of business planning (marketing, sales, development, financial) that must be addressed in the venture plan.
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Starting the New Venture
How do entrepreneurs get to the point where they can launch their ventures? This module explores what is involved in preparing to start a new venture. Emphasis is placed on the importance of developing a business model and a business strategy as well as analyzing the competition, the industry, and the market.