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3 Market research Videos
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Develop Multiple Sales Channels
video.on.nytimes.com— — “Donna was patient and used her own market to test and validate her products before she expanded”
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Malcolm Gladwell: What we can learn from spaghetti sauce
ted.com— — “In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like”
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Role of Market Research
edcorner.stanford.edu— — In this video, Jeff Hawkins of Handspring shares his story of graffiti, a handwriting recognition software. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.